THE EXCELLENCE OF TUSCAN WINE TOURISM
An annual award established to celebrate and promote the excellence of wine tourism experiences offered by wineries in Tuscany. The award aims to enhance the region’s wine heritage by encouraging wineries to constantly innovate and improve the quality of the hospitality and experiences offered to visitors.
Tuscany is recognized worldwide for its long wine tradition, characterized by a unique balance of history, culture and innovation.
With the “Tuscan Wine Experience Awards,” it is intended to provide a prominent stage for wineries that know how to combine these elements, creating memorable experiences for wine tourists from all over the world.
OBJECTIVES
Promoting Wine Tourism in Tuscany
Stimulate the dissemination and promotion of the best Tuscan wine tourism experiences, attract an international audience and publicise the excellence of Tuscan wines.
Promoting Local Heritage
To foster knowledge and appreciation of Tuscany's cultural, historical and landscape heritage through wine tourism.
Encouraging Innovation and Sustainability
Stimulate wineries to develop new innovative and sustainable solutions for tourist reception and territory promotion.
Creating a Network of Excellence
To recognise and reward wineries that stand out for their quality, hospitality and ability to integrate their wine tourism offer with the territory.
